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Case Studies

 

Existing Acquisition

 

Situation

  • Brand new 130 room full service hotel open for 18 months
  • Could not make debt service
  • Very competitive market
  • Bank owned
  • Rev Par market penetration index 75%

Strategy After Takeover

  • Change rate structure
  • Implemented new marketing strategy
  • Targeted Government Market to increase occupancy
  • Reduced overall payroll
  • Targeted corporate clients
  • Renewed one to one sales contact with existing customers

Results

  • Rev Par Index went over 100%
  • Employee morale went up
  • Increased room sales
  • Increased Banquet, food and beverage sales

End ...

 

New Construction

 

Situation

  • Construction, develop and furnish a new 84 room limited service hotel
  • Extraordinary site work involved
  • Redevelopment area
  • Opening hotel in 2009 (peak of recession in a weak hotel market)
  • Competitive set included Hampton Inn, Fairfield Inn, and Hilton Garden Inn

Strategy

  • Lead a strong sales team
  • Kept cost in line and at a minimum
  • Delivered superior service
  • Positioned hotel as the best in the area in regards to value
  • Implemented amenities to cater to market, such as evening reception for corporate guests and weekend pool events for leisure guests

Results

  • Ramped hotel in 6 months
  • Achieved 100% Rev Par index despite a tough competitive set
  • Returned profits to owners in first year in tough economy
  • Revenue increasing annually

End ...

 

Redevelopment

 

Situation

  • Purchased 2 existing very old and tired hotels with restaurant
  • Hotels are over 50 years old
  • Needs complete renovation
  • Poor employee morale
  • Existing land use is not efficient

Strategy

  • Gut and renovate both hotels
  • Implement new sales strategy
  • Improve guest service by empowering staff
  • Reduce room count at one hotel to meet market demand
  • Develop new hotel on existing site to capture another market segment

Results

  • Hotels completely renovated
  • Sales improving
  • Developing new hotel on site

End ...